A unique partnership in the drink dispense industry has been concocted, with Brewfitt Limited partnering Scottish craft beer brewery, Brewdog, to supply the business with a variety of badge lenses across their brands.
The partnership has been ongoing since early 2017 and so far, Brewfitt have supplied the brewery with over 28,000 lenses.
Their ability to produce 3 different high-quality sample lenses was a key element as to why Brewdog selected Brewfitt as their sole badge supplier as well as their incredible customer service and support.
The unique Brewdog lens incorporates the raised elements of a frog-eye badge and the flat edge of a traditional badge, it is known as the ‘Dog-Eye’ lens. It brings an innovative addition to the craft beer tap points and adds an extra dimension to their variety of brands.
Brewfitt have the ability to manufacture each badge to specific requirements, creating designs and badges that are instantly recognisable and create impact on the bar.
“At Brewdog we are on a huge mission to make others as passionate about craft beers as we are and that task is not easy!” said Customer Marketing Manager, John Logue.
“To ensure our plans are brought to life, Brewfitt have been responsive, accurate and creative in all aspects. We look forward to continuing our partnership and developing our Dog-Eye badge.”
Katie Turner, Business Development Manager at Brewfitt commented “We understand brands need to stand out at the bar. It is more than the beer’s logo – the badge holder or lens should present a strong brand to the customer.
“Brewdog is a brilliant brand to have on our books. I am looking forward to continuing our partnership and developing their badges and lenses to ensure their brands always stand out at the bar.”