Innovators in dispense, Brewfitt Ltd, recently launched new, non-alcoholic drink offering Mr Fitz Aqua Spritz at Pub18 in London.
The product follows a growing partnership between the Huddersfield based Brewfitt and the Lancashire based Mr Fitzpatrick’s Botanical Cordials.
Mr Fitz Aqua Spritz is set to revolutionise the non-alcoholic drinks market for pubs, bars, hotels and restaurants by providing a premium alternative to ordinary, run of the mill soft drinks. By creating a fusion the Aqua 3 water filtration and dispense system and the unique flavours of Mr Fitzpatrick’s cordials, establishments can boost their non-alcoholic drink offering with over 20 exciting new drinks.
The range includes no-added sugar flavours such as lemon, cucumber and mint, roots and spices including popular flavours such as root beer and dandelion and burdock, and fruits and flowers such as elderflower and apple, amongst many others.
In addition to the uniqueness of the product itself, Mr Fitz Aqua Spritz pays homage to Victorian cartouche and showmanship. Bartenders will be encouraged to follow ‘The Drill’ drink making process, which also features heavily in the marketing for the product, to create an experience for the customer that elevates the overall product and creates a familiar brand for businesses.
Using the signature Aqua3 system, still or sparkling water is dispensed through the Mr Fitz Aqua Spritz font and infused with rich cordial flavours to create a unique beverage different from regular cordials and squashes.
The product has already been trialled at two locations in Huddersfield, The Three Acres and The Woodman Inn, to an overwhelming positive response, with the bar already seeing brand loyalty and popularity on the rise.
“Mr Fitz Aqua Spritz is a refreshing product for the hospitality industry that allows pubs, bars and restaurants an opportunity to truly diversify their non-alcoholic range,” commented Curtis Paxman, Managing Director of Brewfitt. “Not only does it provide an exciting new experience for the customer through ‘The Drill’ drink making process, it provides a fantastic new revenue generator for businesses not only through the sale of Mr Fitz Aqua Spritz, but through the dispense of tabled and bottle water.
“From our trial installation at The Three Acres, we have had an overwhelmingly positive response, and they have already seen Mr Fitz Aqua Spritz become their best-selling non-alcoholic beverage on offer.”