• Now reading: Innovate to survive the Winter Turmoil

The festive seasons overload has come to an end and with it an increasing consumer interest in Dry January.  

A recent YouGov Poll estimates 3.1 million people in the UK have pledged to complete the governments unofficial health drive this year with participant numbers likely in reality to increase further given the mounting social pressure for everyone to keep off the booze, even for those who’ve under indulged. So add this to Sober October and the current concerns expressed by UK Hospitality about a ‘No Deal’ Brexit, you could begin to see a rather bleak outlook for the trade.

Time then to take a deep dive review on the business, refresh the displays and seek out innovative new ideas to bring back the enthusiasm from your regulars to spend on your food and drinks offer. 

One such innovation is from Yorkshires Brewfitt who’s ingenious Mr Fitz Aqua Spritz is set to revolutionise the non- alcoholic category giving sites a combined solution for their non-alcoholic, bottled water, desert and (dare I say) spirit mixer and tonic offer. Their solution combines over 20 botanically infused flavours served up using the ‘Drill’ with pure filtered still or sparkling water dispensed from an elegant ceramic font positioned proudly at the front of the bar.

This bold move not only makes much needed chiller space available for wine and beer (let’s face it the drinkers will return) it delivers category bursting margins and revenues as well as massive financial and environmental savings on bottled waste plus they taste really very good too!

Launched last year, Mr Fitz Aqua Spritz has already caught the imagination of Brian Whiting’s award winning Whiting & Hammond chain as well as The Pub People Company, Camerons, McManus Pub Company plus several top independent sites in the North West.

If the key to survival is innovation, then this shortlist is certainly well ahead of the curve.

 For more information or to arrange a tasting, email sales@mrfitzaquaspritz.com or call us on 01484 340800.

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